before and after Content Strategy
Transforming beauty e-commerce through strategic content design, resulting in a 45% increase in conversion rates and enhanced user experience.
Project Overview
before and after needed a comprehensive content strategy overhaul to better connect with their millennial and Gen-Z audience while improving e-commerce performance. The challenge was creating content that felt authentic to the brand while driving measurable business results.
Challenge
Inconsistent product descriptions and weak conversion copy
Solution
Data-driven content strategy with user-focused messaging
Impact
Significant improvements in conversion and engagement metrics
before and after
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My Strategy
A comprehensive content strategy built on research, testing, and continuous optimization.
Research & Analysis
Deep dive into user behavior, competitor analysis, and content audit
Strategy Development
Creating content frameworks and messaging hierarchy
Content Creation
Writing and optimizing product descriptions and marketing copy
Testing & Optimization
A/B testing copy variations and continuous improvement
Key Results & Impact
E-commerce Performance
- 45% increase in conversion rate
- 32% reduction in cart abandonment
- 28% increase in average order value
SEO & Engagement
- 60% improvement in search rankings
- 85% increase in organic traffic
- 40% longer time on product pages
Tools & Technologies Used
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