Content Strategy
Transforming enterprise content strategy for global consulting services, resulting in enhanced thought leadership positioning and significant improvements in client acquisition metrics.
Project Overview
I worked on the content strategy for one of Deloittes clients in the energy sector. This enterprise client owns 5 utility companies compromising close to half of the marketshare when it comes to electricity in the United States.
Challenge
Lack of consistency across content of all energy companies owned by parent company. too much industry jargon and lack of effective communication leaving customers confused and frustrated when attempting to do simple tasks like pay a bill.
Approach
Unified content strategy with industry-specific thought leadership frameworks
Solution
Significant improvements in lead quality and client engagement metrics
before and after
Visual documentation of our strategic approach and deliverables for the Deloitte content transformation project.
My Strategy
A comprehensive content transformation built on industry expertise, data insights, and enterprise-grade execution.
Market Analysis
Comprehensive competitive analysis and industry landscape assessment
Strategic Framework
Developing unified content strategy across all service lines and regions
Content Creation
Conducting comprehensive content audits, simplifying industry jargon for customer facing digital products.
Performance Optimization
Continuous measurement and optimization of content effectiveness
Challenges & Solutions
Key Challenges
Content Fragmentation
Inconsistent messaging across different practice areas and geographic regions
Audience Complexity
Multiple stakeholder groups with varying information needs and preferences
My Solutions
Unified Content Architecture
Developed comprehensive content framework ensuring consistency across all touchpoints
Persona-Driven Strategy
Created detailed stakeholder personas with tailored content journeys and messaging
Key Results & Impact
Business Growth
- 52% increase in qualified leads
- 38% improvement in client acquisition cost
- 65% increase in content-driven opportunities
Brand & Engagement
- 73% growth in content engagement
- 89% increase in thought leadership mentions
- 56% improvement in brand perception scores
Industry Focus Areas : This case Study is still in progress
Energy Sector
Utility companies, Nuclear energy, Data centers
Technology
AI, cloud transformation, and cybersecurity