Citi Concert Series
Leading art direction for Citi Concert Series, creating immersive visual experiences that celebrate music, culture, and community while establishing Citi as a cultural connector and supporter of the arts.
Challenge
Create a cohesive visual identity for Citi Concert Series that celebrates diverse musical genres while establishing Citi as a genuine supporter of arts and culture.
Solution
Developed a dynamic visual system that adapts to different musical genres while maintaining consistent brand presence through innovative stage design and immersive experiences.
Impact
Increased concert attendance by 45% and strengthened Citi's cultural brand positioning, with 89% of attendees associating Citi with music and community support.
Creative Vision
Dynamic Stage Architecture
Designed modular stage environments that transform for each performance, creating unique visual narratives that enhance the musical experience while seamlessly integrating Citi's brand presence.
- Adaptive lighting systems
- Genre-responsive visuals
- Immersive audience experience
Community Connection
Created inclusive visual environments that celebrate musical diversity and bring communities together, reflecting Citi's commitment to supporting local artists and fostering cultural connections.
- Inclusive design approach
- Local artist showcasing
- Cultural celebration
Brand Integration Excellence
Seamlessly integrated Citi's brand identity into the concert experience without compromising artistic integrity, creating authentic connections between the brand and music culture.
- Authentic brand presence
- Artistic integrity maintained
- Cultural authenticity
Visual Elements
Lighting Design
Custom lighting installations that respond to musical genres, creating immersive environments that enhance the emotional impact of each performance.
Color Systems
Dynamic color palettes that adapt to different musical styles while maintaining Citi's brand recognition through strategic color integration.
Digital Displays
Interactive digital installations that showcase artist information, lyrics, and visual effects, creating engaging experiences for concert attendees.
Concert Series Impact
The Citi Concert Series art direction successfully positioned Citi as a cultural champion, creating meaningful connections between the brand, artists, and communities through exceptional visual experiences.
Creative Process
Musical Research
Deep dive into musical genres, artist styles, and audience preferences to inform visual direction and create authentic connections.
Design Development
Creation of flexible visual systems that adapt to different musical genres while maintaining consistent brand presence and quality.
Technical Implementation
Collaboration with technical teams to bring creative visions to life through advanced lighting, sound, and digital display systems.
Experience Refinement
Continuous optimization based on audience feedback and performance data to enhance the overall concert experience.