Hi my name is Alfie and I have a really good idea.
Most of my experience is in direct to consumer, and b2b in healthcare, finance, AI, & enterprise technology. I enjoy working for start ups as well as enterprise organizations. let's chat!

Previously worked for...
Testimonials
Trusted by innovative companies to design experiences that drive real business results.
Simon Sinek
NYT
Best Selling author
"Alfie's expertise in AI-driven design transformed our platform. Her ability to make complex machine learning interfaces intuitive increased our user engagement by 240%. She's a rare talent who truly understands both design and technology."
Marcus Rodriguez
PM
Microsoft
"Working with Alfie was a game-changer for our growth metrics. Her data-driven approach to design optimization helped us achieve a 180% increase in user retention. She doesn't just design - she engineers growth."
Dr. Emily Watson
Head of AI Research
Techcrunch
Alfie was amazing to work with. . Her design made our machine learning platform accessible to non-technical users, increasing adoption by 320%. Exceptional work!"
Quirks
Prefer this kind
Fast paced work environments
Progress
outcomes over outputs
Not a huge fan of
over emphasis on titles, or pretending that design is a linear process




